Sheila C. Maviala
Sheila Chimoli Maviala
Marketing, Customer Experience & Growth Leader
Fractional Marketing Director
Senior marketing leadership without permanent executive overhead.
Strategic Planning
Strategy sessions, annual planning, retreats and growth workshops.
Business Advisory
Leadership growth, management training and transformative CX.
About
Sheila C. Maviala is a talented Chief Marketing Officer with more than 20 years of leadership experience driving marketing, brand management, customer experience, and digital transformation across Africa.
She partners directly with CEOs, Boards, Business owners and executive teams to design and execute strategies that deliver measurable growth in competitive and fast‑changing markets.
Sheila has unified regional banking brands to achieve 29% profit growth, built digital customer experience platforms that saved $2M annually and repositioned telecom brands to double subscribers to over 3M.
Her expertise lies in bridging corporate vision with localized marketing execution, ensuring organizations strengthen market relevance, customer loyalty and commercial success.
Core Strengths
Strategic Marketing Leadership
Providing board level marketing direction to align brand, product, and customer strategies with growth objectives.
Growth Acceleration
Delivering revenue expansion through integrated marketing, customer engagement, and market development initiatives.
Customer Experience Transformation
Designing and scaling customer journeys that elevate satisfaction and loyalty across millions of users.
Brand Management & Governance
Building, repositioning, and safeguarding brand equity while driving reputation and market trust.
Digital Execution
Leading digital platform rollouts and channel optimization to deliver efficiency and measurable cost savings.
Multi Country Leadership
Proven ability to adapt strategies across diverse markets, delivering consistent results in 15+ countries.
Credibility Snapshot
20+ years leadership
2M+ customers served
3M+ subscribers supported
$2M savings via CX
15+ countries impacted
29% profit growth
20+ brands supported
11% customer growth
180% ARPU increase
150% growth in 14 months
10 countries digital rollout
25% social health behaviour change in 1 year
Affiliations & Accreditations
• Member & Mentor: Top Marketers Club, Kenya
• Certified Professional: International Consortium for Agile (ICP)
• Enterprise Business Agility Strategist (EBAS)
• Member: International Coach Federation (ICF)
• Certified Health Coach (DSWI)
• Associate Certified Coach (ACC), International Coaching Federation
Experience
Brand & Communications {24yrs+}
yuMobile, Yes!, DStv, GOtv, LetsGo/Letshego, First Capital Bank, Colgate Palmolive, CBA, Trust, Femiplan, Tunza, KBC Channel 1, Chishango, Waterguard, Self-Testing Africa (STAR), Fungua Roho Yako, Heartbeat FM, Pwani Oil, Cadbury, Yana tyres {and more}
Marketing & Strategy {20yrs+}
Telecommunications, Broadcasting
Micro-finance, Commercial Banking
Social Health NGO, Leadership Training
Sports betting, Advertising Agency
Advisory & Training {10yrs+}
Business growth
Strategy & Planning
Work-place culture & wellbeing
Work-place assessments and team training
Coaching {8+ yrs}
Career growth & transition
Whole-Life Coaching
Health & Wellbeing
Work With Me
I partner with founders, managers, leaders and organizations through flexible, high‑impact engagements that integrate marketing, brand management, business strategy and general advisory.
Whether supporting an entrepreneur making pivotal decisions or guiding executive teams through transformation, my approach is practical, outcome‑driven and tailored to the realities of fast‑changing markets.
Marketing & Brand Consulting
Integrated marketing strategies, brand positioning, and customer engagement to help businesses unify their marketing efforts, optimize channels and build campaigns that deliver measurable growth and market relevance.
Investment: Varies with scope
Strategy
Guiding teams and founders through structured strategy development processes, ensuring alignment, clarity and actionable outcomes that drive organizational performance.
I support the creation of strategy documents as well as the design and facilitation of leadership retreats and annual planning sessions.
Investment: Varies with scope
Fractional Advisory
Through fractional executive engagements, I provide senior marketing and customer experience leadership without the need for a full time executive hire. I partner directly with founders, CEOs and Boards to deliver transformation initiatives, stabilize business growth and embed customer centric strategies across markets.
Investment: Varies with scope
Strategic Clarity Conversation
A focused, one on one session where I help individuals work through their most pressing challenges.
These conversations provide clarity, sharpen decision making and support you in navigating personal, complex strategic or organizational matters.
Investment: Kes.5,000 for a one hour (virtual) session
